Download Building Communities. Social Networking for Academic by Denise Garofalo PDF

By Denise Garofalo

Social media is the following to stick. a powerful social media crusade provides educational libraries with a way to exhibit library assets, spotlight content material and occasions, and allure scholars to pattern what the library has to provide. construction groups is a guide to enforce social media applied sciences for educational libraries. it's a advisor to making plans and imposing a winning social media crusade and comparing its effect. This identify covers: the start of social networking within the educational context; the way to enforce use of social media applied sciences; and comparing their use. the ultimate part considers the longer term and asks: 'What's next?'

  • Provides info on easy methods to plan, combine, and check using social media in educational libraries
  • Gives examples at the top social media applied sciences to enforce in educational libraries
  • Discusses the abilities and data required within the educational library to release a profitable social media campaign

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Sample text

Discussions about blogs usually mention their inherent ‘stickiness,’ a term used to refer to the potential of a blog’s content for staying with, or being retained by, those who read the blog. Semple (2012, p. ’ Blogs, in particular, can be viewed as not only very personal but also egocentric – generally blogs are written by an individual, and the content is representative of that individual’s opinions, experiences, and thoughts. The intrinsic ‘stickiness’ of a blog may be influenced by a wide variety of factors, including the intended audience, the topics covered, and the popularity of the topics and the blogger.

Survey respondents were given a choice of 28 different products or services to choose from, with the opportunity to enter additional technologies if not listed. 3% of the respondents using the world’s number one social media site. 4%. 4%). 3%) and marketing library events (79%). Only 42 How to approach the implementation of social media technologies Do you use social media in your library? 5 No (skip to question #9) Social media use in libraries Which of the following social media technologies does your library use on a regular basis?

Building a community on campus was a goal that some libraries cited for using social media technologies: ‘I would like to see our Facebook presence be used to promote and highlight our libraries’ services, workshops, and events differently. ’ 47 Building Communities Discussion of survey results Clearly, the selected set of responses indicates that libraries are using social media technologies. 2%). 3%) answered that their job title pertained to systems or technology positions. There is a wide range of social media technologies in use across academic libraries, but there are a few technologies that most of the respondents have in common.

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