Download Beyond book sales : the complete guide to raising real money by Susan Dowd PDF

By Susan Dowd

Like library clients, library donors hail from all walks of existence. whatever the scope or complexity of library fundraising, profitable efforts are continuously approximately forging and strengthening relationships with the diversity of stakeholders in the course of the group. Dowd and her crew from Library recommendations, a consulting workforce of the chums of St. Paul Public Library, proportion confirmed recommendations that experience introduced in additional than $1 million every year. Believing that non-public fundraising is a traditional for libraries huge and small, they begin with 12 proof approximately library fundraising and concentrate on actions with the top go back. tips and contours comprise:

  • The reward pyramid version for constructing the tradition of giving that results in vast gifts
  • Overcoming fears of sponsorship and embracing cause-related marketing
  • Pitching the suitable charitable gift
  • Confronting universal fears of inquiring for significant gifts
  • The execs and cons of club programs

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Example text

With well over one billion users worldwide, Facebook is the largest social network on the Internet, and the second most utilized site (after Google). For many people it’s the place they connect with all their favorite organizations and friends. If you want to reach these one billion people, you’ll need to create a Facebook presence for your library or its fund-raising group. With Facebook, you can connect to people via pages, groups, and ads. Another highly ranked network is Twitter, with more than 500 million users.

In fact, your goal should be 100 percent giving from your fund-raising committee or board. That means that every member of your fund-raising committee or board should become a donor, regardless of the size of his or her gift. When you think about how individuals with connections in the business community can help with fund-raising, don’t limit yourself to thinking solely about monetary support. There are other things that well-connected people can do for your library’s fund-raising efforts in addition to seeking checks.

Recognizing the importance and value of public-private partnerships in funding libraries, in 1989, the Chicago City Council passed a cooperation agreement declaring that private funding for the library should complement and augment public funds, not replace them. The council further agreed that it would not reduce public funds to city libraries because of the successful acquisition of private funding (Journal of the Proceedings of the City Council of the City of Chicago, Illinois 1989, 24298–99).

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