By Jane Curry
Leverage the ability of powerful writing Be an excellent enterprise author grants instruments for getting to know the artwork of persuasive writing in each rfile you create, from electronic mail and purchaser letters to reviews and shows. Jane Curry and Diana younger will aid you show your message with readability and tool, elevate your productiveness by means of lowering rewrites, and supply simply the perfect tone for navigating the minefield of place of work politics. With its clever, savvy recommendation, Be a super enterprise author might help you write to spice up the base line, win specialist accolades, and achieve higher activity safety.
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Additional info for Be a Brilliant Business Writer: Write Well, Write Fast, and Whip the Competition
New York: Springer-Verlag, 2010). Library of Congress Cataloging-in-Publication Data Curry, Jane (Jane Elizabeth), 1952- Be a brilliant business writer : write well, write fast, and whip the competition / Jane Curry and Diana Young. p. cm. 1. Business writing. I. Young, Diana, 1956- II. Title. 1 To my favorite child: you know who you are. Contents Cover Title Page Copyright Dedication Introduction CHAPTER 1: If you want to write persuasively CHAPTER 2: If you want readers to actually read and respond to what you’ve written CHAPTER 3: If you want to write clearly and concisely CHAPTER 4: If you want to write with the right tone CHAPTER 5: If you think you should write the way you talk CHAPTER 6: If you want to make your writing flow CHAPTER 7: If you want your business writing to be more creative CHAPTER 8: If you think you have to create a formal outline before you start writing CHAPTER 9: If you know what you want to say but aren’t sure where to start CHAPTER 10: If you need to write for senior management CHAPTER 11: If you need to share technical information CHAPTER 12: If you want to write procedures people can actually follow CHAPTER 13: If you don’t want your email to land you in jail or lose you your job CHAPTER 14: If you need to convey bad news CHAPTER 15: If you want to write financial documents that work for senior management CHAPTER 16: If you want to write persuasive PowerPoint presentations CHAPTER 17: If you want to write executive summaries, sales letters, and email that increase your win ratio CHAPTER 18: If you want to send a thank-you or a follow-up note CHAPTER 19: If you want to write resumes and cover letters that will get you noticed—in a good way CHAPTER 20: If you want to know when an email isn’t the best political choice CHAPTER 21: If you want to make the leap from academic to business writing without self-destructing CHAPTER 22: If you want to make sure your writing is right Endnotes Acknowledgments Introduction If a man has nothing to say, he should refrain from giving evidence of that fact in writing.
Original—poor academically organized paragraph with key point misplaced in last sentence The team’s analysis is enhanced through a continuous and lively dialogue between all team members and management. An important part of the team’s role is to communicate their views to the entire management team. Managers play a pivotal role as it is their responsibility to challenge and question analysts’ views and assumptions continually. In the end, we believe better client recommendations are made as a result of this rigorous ongoing discussion.
Use parallel structure Parallel structure means that the first word in each bulleted or numbered point is the same kind of word, or has the same ending as all the other first words in a set of bulleted or numbered points. Parallel structure: Makes writing flow more smoothly so it’s easier for readers to follow Helps readers see the relationships between your ideas Assures readers you are not careless or unschooled, or both. In the next example, you’ll see that each bullet starts with a different kind of word, and lacks parallel structure.